What has to work before you open the doors?
Ashley Gay connects practice branding to the patient’s experience of finding and reaching you. Miguel Montero-Baker’s voicemail story shows how that promise can break down.
The full conversation also asks when to celebrate a practice launch—and why Ashley recommends waiting.
Watch Life of Flow #140 with Ashley Gay on the Life of Flow Podcast channel.
Full episode: https://www.youtube.com/watch?v=ui_-6qonYW4
Hosted by Lucas Ferrer and Miguel Montero-Baker.
Music: “Honor Or Death” (Riverside music library).
