Seth Turnoff explains why being busy is not the same as being chosen—and why clicks and impressions cannot answer whether a practice owns patient demand.
His alternative is to stop competing only for the 3% already searching and build recognition with the other 97%. The full episode presses the attribution question: how do you prove it worked?
Life of Flow #141 with Seth Turnoff, hosted by Lucas Ferrer and Miguel Montero-Baker.
