After more than a decade in medtech, working alongside surgeons, hospital teams, and device reps, Eric Plumb saw the same problem everywhere. Now, as the Founder and CEO of PROXDIS, he built the tech that could finally fix it.
In this episode, Eric joins us to talk about why the OR still runs on chaos, what he learned managing over 180 hospital accounts at Medtronic, and how PROXDIS’s scheduling and coordination platform, UNITE, is helping hospitals and reps work like it’s 2025, not 2005. From the early idea to finding a CTO and building product without a tech background, Eric walks through the real-life startup journey of solving a healthcare problem no one else would touch.
00:00 Intro
04:16 Eric’s background and where PROXDIS began
06:03 The problem no one was solving
12:51 Why the OR still runs on chaos
16:13 Why reps are still the missing link
20:43 Building UNITE and hospital buy-in
29:34 Why hospitals trusted the platform
33:29 Why PROXDIS works
38:23 PROXDIS growth strategy
43:40 The importance of building trust first
49:00 Final reflections
💡 Who Should Listen
Healthcare founders, medical device reps, hospital operations leads, and anyone working in procedural care who’s felt the inefficiencies firsthand.
About Eric Plumb
Eric Plumb is the Founder and CEO of PROXDIS, a healthcare technology company focused on improving how hospitals work with the medical device industry.
After more than a decade in MedTech, including roles in both clinical sales and operational strategy, Eric saw firsthand how broken the communication process is inside procedural care. That experience led him to build PROXDIS and its flagship platform, UNITE, to bring structure, accountability, and modern tools to a part of healthcare that has long been left behind.
Before founding PROXDIS, Eric managed over 180 hospital relationships across the Southeast as a Customer Account Manager at Medtronic, where he worked directly with hospitals on clinical education, inventory compliance, pricing strategy, product distribution, and risk mitigation. His role sat at the intersection of hospitals and industry, providing a practical view into the challenges and disconnects between the two.
Earlier in his career, Eric supported a range of procedural specialties as a medical device representative, including peripheral vascular, embolization, and coronary interventional procedures. He brings a grounded, real-world perspective to healthcare technology, shaped by years of collaboration with physicians, hospital operational teams, and medical device companies. Eric holds an MBA from Lynn University.
Connect with Eric
🌐 Website: proxdis.com
🔗 LinkedIn: Eric Plumb
Follow Life of Flow
📲 Instagram: @LifeofFlowPodcast
👍 Facebook: Life of Flow Podcast
💼 LinkedIn: Life of Flow Podcast
🐦 X: @VascularPodcast
If this one gave you a clearer picture of what’s still broken behind the scenes, and what it really takes to build the fix, send it to someone who’s seen the same mess firsthand. And if you’re getting value from these conversations, a quick review helps us keep them coming!