Even referred patients may check a practice online before attending. Seth Turnoff explains why a current, reassuring social presence matters.

Miguel Montero-Baker estimates self-referrals are probably less than 5% in his own practice; this is his experience, not a universal benchmark.

How should marketing change between growth and maintenance? Watch the full Life of Flow #141 conversation with Seth Turnoff, Lucas Ferrer and Miguel Montero-Baker.