People don’t like trying new things…
But that mindset is scary when it comes from physicians and people in healthcare.
It’s one of the toughest challenges in MedTech: convincing experienced doctors to abandon a 20-year-old method for a demonstrably safer and better technology.
Why do some doctors resist safer innovation?
And why would you take risks by choosing outdated standards?
That’s the danger of comfort.
Want to hear the full insight? Go to Life Of Flow’s channel to get the full conversation on the topic.
What’s your opinion on resistance to change? Share your thoughts below! 👇
