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What Happens When Doctors Challenge the System | LOF #66

Dr. George Adams joins us for a powerful conversation on leadership, resilience, and what it really looks like to push a field forward when most people are still holding back. In this episode, George shares what it felt like to be criticized for doing things "too early" and why those same critics eventually came to him privately for advice. He reflects on the experiences that shaped his mindset long before medicine, including the work ethic he learned from his father and the losses that gave him clarity on what really matters. We talk about how he approaches innovation, the decisions behind treating intermittent claudication, and why he believes progress in medicine is messy but necessary. If you’ve ever felt resistance for doing things differently, this one will resonate. 🎧 A real conversation about leading with integrity, learning from pushback, and staying grounded in the middle of it all. 00:00 Meet Dr. George Adams 03:42 What happens when you move faster than your field 10:12 Why some doctors stay silent 18:05 Personal loss and the power of showing up 30:41 Quality of life in the IC conversation 42:20 When the data is there but the system isn’t ready 51:44 What it means to lead from the inside 💡 Who Should Listen? This episode is for physicians, interventionists, and anyone building something new in healthcare. If you’ve ever been told you were moving too fast or coloring outside the lines, this conversation is for you. It’s also for leaders who believe patient care comes first, even when the system says otherwise. About Dr. George Adams Dr. George Adams is an interventional cardiologist, educator, and the Chief Medical Officer at Cordis. He’s known for his leadership in limb preservation and for building strong outpatient networks across the country. George brings clinical experience, strategy, and heart to everything he does. Connect with George 🌐 UNC Health Follow Life of Flow 📲 Instagram: @LifeofFlowPodcast 👍 Facebook: Life of Flow Podcast 💼 LinkedIn: Life of Flow Podcast 🐦 X: @VascularPodcast 🔔 Subscribe and leave a review to support more conversations like this.

2025-05-07T12:01:10+00:00May 7, 2025|Videos|

💸 Yes, You Can Still Make Money In Outpatient Clinics #shorts

Outpatient clinics aren’t dead. But they are being starved... by systems that tell you there’s no margin left, while they quietly rake in profit. You can still save thousands per case, deliver better care, and make real money. The key is partnering with the right people who understand where this market is headed and how to keep you in it. 🎧 Go to the Life of Flow podcast channel and watch the full episode #65!

2025-05-04T18:30:59+00:00May 4, 2025|Shorts|

🤭 The Importance Of Offering A Unique Product #shorts

When Scott Addonizio set his sights on the U.S. market, he didn’t lead with hype. He led with something no one else could offer. The first 1.0mm balloon to ever land stateside. A product so distinct, the response from hospitals and GPOs was simple: “We need this” In this week’s episode of Life of Flow, Scott shares the moves that opened the door and why real and lasting traction starts with knowing exactly what sets you apart. 🎧 Go to the Life of Flow podcast channel and watch the full episode #65!

2025-05-04T07:11:22+00:00May 1, 2025|Shorts|

The Truth About Building a $100M Company From the Ground Up | LOF #65

What does it really take to build a $100M MedTech company from scratch? In this episode, Scott Addonizio gets raw about the journey. From packing up his life and moving to China with a one-way ticket, to running one of the most successful balloon and stent manufacturers in Asia, Scott shares what no pitch deck or press release will tell you. Now back in the U.S. as COO of BrosMed, he's taking on one of the hardest markets in the world, and doing it without a bloated salesforce, shady lease deals, or corporate fluff. Just relationships, innovation, and a whole lot of grit. This conversation is a must-listen if you’ve ever tried to build something meaningful in medtech. Scott doesn’t just share what worked. He breaks down what didn’t, what nearly broke him, and what he believes every founder and physician needs to know before stepping into this space. 🎧 You’ll leave this one thinking bigger, braver, and definitely more prepared. 00:00 Meet Scott Addonizio 07:17 From Boston Scientific intern to building a global device company 20:15 What 15 years in China taught him about leadership and survival 38:19 Why most U.S. MedTech launches fail, and how to avoid it 48:02 Building BrosMed in the U.S. with zero fluff 53:38 Exposing predatory lease deals and broken systems 56:30 A call to action for doctors: stop letting the system play you 💡 Who Should Listen? If you're a founder, a physician, or someone trying to bring new tech into an old system... this episode is for you. You’ll hear hard-won lessons for anyone trying to commercialize a product in medtech, scale a business without selling out, or just figure out how to make an impact without burning out. This one’s especially for the people in the trenches: those balancing vision with viability, and wondering if there’s a better way to grow. About Scott Addonizio Scott Addonizio is the Chief Operating Officer of BrosMed and the former COO of Orbus Neich. He spent 15 years in China building one of the most successful MedTech operations in the world—before bringing that same energy to the U.S. market. Known for his transparency, tenacity, and relentless focus on what matters, Scott is a true builder in every sense of the word. Connect with Scott 🌐 usa.brosmed.com 💼 LinkedIn: Scott Addonizio Follow Life of Flow 📲 Instagram: @LifeofFlowPodcast 👍 Facebook: Life of Flow Podcast 💼 LinkedIn: Life of Flow Podcast 🐦 X: @VascularPodcast 🔔 If this episode moved you, share it with someone building something. And don’t forget to subscribe and leave a review to keep conversations like this going.

2025-04-30T12:00:34+00:00April 30, 2025|Videos|

📸 The Photo That Marked The End Of An Era #shorts

You don’t need to know exactly where you’re going. You just need to be honest enough to say “this version of me isn’t working anymore.” Letting go can feel terrifying. But there’s a quiet kind of power in choosing freedom over familiarity. This episode is about what happens when you stop forcing something that no longer fits... and finally give yourself permission to move forward. 🎧 Go to the Life of Flow podcast channel and watch the full episode #64!

2025-04-28T00:30:54+00:00April 27, 2025|Shorts|

🦄 What Makes You A Special Little Unicorn? #shorts

Not all episodes are serious. Sometimes we talk about unicorns. Special little daddy corns, to be exact. This one got away from us fast… but if you’ve ever felt like the odd one out, or like your path doesn’t make sense to anyone but you, you’re probably exactly where you’re supposed to be. 🎧 Go to the Life of Flow podcast channel and watch the full episode #64!

2025-04-26T15:59:51+00:00April 25, 2025|Shorts|

👉 If I Just Started Building A Brand, This Is What I’d Do #shorts

What if your personal brand already lives in your past work? Before science, Renee was in fashion, and she didn’t realize until later how much of that experience translated. In hindsight, she wouldn’t do it all differently… just more intentionally. Talk about the work. Share the insights. Make it mean something to others. If you're navigating a pivot or learning to show up in a new space, this episode is for you. 🎧 Go to the Life of Flow podcast channel and watch the full episode #64!

2025-04-25T14:56:00+00:00April 24, 2025|Shorts|

😕 Bold Change Makes People Uncomfortable #shorts

Everyone claps when you reinvent yourself... once it’s already worked. But when Renee Murphy left her career and started grad school in her 30s, not everyone clapped. Some doubted. Some pushed back. But the ones who believed in her, even just a little, made all the difference. This week on Life of Flow Podcast, we talk about bold transitions, starting over when it’s uncomfortable, and why the right encouragement at the right moment can literally change everything. 🎧 Go to the Life of Flow podcast channel and watch the full episode #64!

2025-04-23T18:01:41+00:00April 23, 2025|Shorts|

Here’s What Reinventing Your Life Really Looks Like | LOF #64

Renee Murphy never planned on becoming a scientist. But after years of building a career in fashion and marketing, something shifted. She made the leap into environmental science, research, and a whole new version of herself. In this episode, Renee joins us for a candid conversation about what reinvention really looks like. Not just the career change, but the identity shift, the doubt, the rebuilding. She opens up about the moment she realized she was no longer connected to the work she once loved, how she handled going back to school later in life, and what it’s meant to find a deeper purpose on the other side. We also talk about the realities of being a woman in male-dominated spaces, the power of saying "I don’t know," and why it’s okay if your life no longer fits the version you once worked so hard to build. 🎧 Listen in for a refreshing and grounded conversation on personal growth, career pivots, and the courage it takes to start over. Especially when it would have been easier not to. 00:00 – Meet Renee Murphy and her path from fashion to science 06:42 – What led her to walk away from a stable career 12:10 – Going back to school in her 30s and starting from scratch 19:03 – The mental hurdles of reinvention and doing hard things later in life 24:47 – Making peace with uncertainty and feeling behind 32:15 – How identity, ego, and purpose shift through reinvention 41:02 – The unexpected joy of finally doing something that feels right 💡 Who Should Listen? This episode is for anyone standing at a crossroads. Whether you're questioning your career path, craving more meaning, or just wondering if it’s too late to pivot. If you're in medicine, science, or any high-pressure field and feel disconnected from the version of yourself you’ve been chasing, Renee’s story will speak directly to you. Whether you’re exploring something new or just thinking about it, this is the reminder that reinvention is not only possible, it’s powerful. About Renee Murphy Renee Murphy is a scientist and environmental researcher with a background that started in fashion and marketing. After years in the industry, she transitioned into science through grit, curiosity, and a willingness to start over. Her work today focuses on sustainability and public health, and her story is proof that it’s never too late to change everything. Connect with Renee Murphy 💼 LinkedIn: Renee Murphy Connect with Life of Flow 📲 Instagram: @LifeofFlowPodcast 👍 Facebook: Life of Flow Podcast 💼 LinkedIn: Life of Flow Podcast 🐦 X: @VascularPodcast 🔔 Subscribe and leave a review to support real conversations about growth, identity, and reinvention in medicine and beyond.

2025-04-23T12:00:50+00:00April 23, 2025|Videos|

🙌 The Trick To Knowing If A Vessel Is Open #shorts

We often talk about devices, techniques, outcomes. But what about the nuance that only comes with time? 👀 This episode is a reminder that clinical experience shows up in small, often overlooked moments. The way a balloon deflates. The feel of resistance. The decision to skip the standard approach because you already understand what the vessel needs. These aren’t just technical choices. They reflect pattern recognition, trust in your own observation, and the kind of judgment that gets sharper over the years. 🎧 Go to the Life of Flow podcast channel and watch the full episode #63!

2025-04-20T22:54:53+00:00April 20, 2025|Shorts|
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